At any conference or event, the first impression plays a key role, often starting even before entering the hall. A printed neck lanyard, beyond being a practical means of carrying name tags, is a valuable marketing tool that can set the tone for the entire event. The right choice of branded lanyard design contributes to a professional and uniform look for the conference and allows participants to easily identify organizers and other attendees.
Why are branded lanyards a significant advantage for your conference?
- Maximum exposure for the sponsoring company’s brand: A printed lanyard becomes an integral part of the participant’s appearance throughout the event, thus providing continuous and prominent exposure for the sponsor’s brand and logo.
- Strengthening the sense of belonging and pride: Wearing a branded lanyard creates a sense of unity and pride among participants in being part of the event and the community, contributing to a positive and collaborative atmosphere.
- Professional and uniform appearance: When every participant wears a lanyard with a uniform design, the conference conveys a more organized and professional look.
- Easier identification at the conference: When each participant wears a name tag attached to a branded lanyard, their name, title, or the company they represent can be easily identified, which contributes to creating more convenient and faster business interactions.
- Differentiation between populations at the conference: Different populations within the conference, such as speakers, producers, operations staff, and participants, can be distinguished thanks to different colors and designs of the branded lanyards.
- Continuous promotional value: After the conference ends, the branded lanyard can serve participants as an employee badge holder, thereby extending the exposure of your brand beyond the event days.
How to choose the most suitable lanyard?
When choosing lanyards for name tags, it’s important to consider several factors:
- Raw material: Is there a need for a durable fabric lanyard, a flexible silicone lanyard, or a lightweight silk or polyester fabric lanyard?
- Print quality: Lanyards with high-quality printing last longer and maintain a sharp and clear appearance.
- Tag attachment mechanism: One or two metal clips (alligator clips) to prevent the tag from rotating during the conference, a spring hook, a retractable yo-yo attachment, and more – each accessory has its own advantages depending on the practical need.
- Design: You can choose colors that match the brand’s visual language or the slogan of the conference or event. You can print on the lanyard or weave the design in a clear and durable manner. Lanyard width and length – can be chosen for personalized customization according to need.
Choosing a branded lanyard is a smart investment that serves both functional and marketing purposes, and upgrades the participant experience and the overall image of the event. Computer Guard provides custom-printed and branded lanyards, including high-quality logo prints, durable materials, and diverse design solutions suitable for all types of business conferences and events.
